AI Leaders Workshops · Live, hands-on workshops for executives
Be more productive with AI. Make better decisions. Avoid expensive mistakes.
Lead with AI, do not just read about it. Practical workshops for executives who want to stay respected as the person with the plan, and remain in control, using the executive judgment they already have.
- Live, online
- Evenings only
- No coding required
- Built for executives
- Recordings for 12 months
- Practical learning
410+ executives have already trained with Marius Vetrici, PhD.
Class details
AI Leaders Workshops · January & February 2027
"I just want to thank you for sharing your knowledge in the hands-on course at IMD. I can see your passion for teaching, and why your course has been sold out for the 13th time. Keep it up."
Kerry Choun · Visiting Lecturer at IMD and ESMT
"The AI prompt engineering course Marius runs is just essential AI literacy for a business executive. Everyone should learn it."
"I attended the IMD AI workshop and really loved the format of the session. Marius did great with the summary and facilitation. Highly recommended."
"I highly recommend Marius for his outstanding expertise in creating AI agents for business applications. Thanks to his deep technical knowledge and structured approach, what initially felt complex quickly became clear and achievable. He has a rare ability to explain sophisticated technical concepts in a practical, accessible way."
"We had the chance to host a workshop led by Marius at AI Days 2026, and it was an excellent experience. He has a rare talent for making AI concepts feel immediately accessible. Highly recommended if you seek to improve AI literacy in your organization."
See him teach
A clear and simple teaching style
Marius is regularly recognized for a clear, engaging teaching style that makes complex ideas accessible to non-technical executives. The recordings below show it in practice.
Inside the room
Trusted to teach AI in person
From IMD alumni clubs to UEFA Academy programs, Marius has run live, in-person AI workshops for senior leaders across Europe. A few moments from the room.
The thinking behind these workshops
What got you here won’t get you there
You did not reach this point by following the loudest trend. AI does not replace the judgment you have built over a career; it makes that judgment faster and better-informed. AI Leaders Workshops pair your experience with practical AI fluency, so you leave with four things that matter more than any single tool.
Clarity
A clear learning path through the noise. You finally know what matters for an executive, and what is a distraction.
Confidence
Answer AI questions in a board meeting without flinching. Understand the limits, and why a prompt is good or bad.
Control
Know what is safe with sensitive data, what can actually be implemented, and how to move fast without creating risk.
Credibility
Be the leader others come to for answers, with working tools to show and the language to explain their value.
These are practical, hands-on workshops, so please join from your laptop, not your phone.
The problem
You know AI matters. Knowing what to do about it is the hard part
Most executives are stuck on the same six questions: where AI earns their trust, how it strengthens their credibility as a leader, and what keeps sensitive work confidential. The workshops answer them in practice, not theory.
I am overwhelmed by so much theory
“Every course, article and webinar adds more theory. I do not need more concepts. I need to see AI work on my own tasks.”
Practical, experiential learning. The theory is in the AI Pre-reader. The two hours are hands-on exercises on your own laptop, with your own AI tool: you learn by doing.
I do not know how to apply AI to my company
“I want to know where AI can improve decisions, cut costs, or avoid mistakes, not generic examples that do not fit my business.”
Real workflows, built live. Business tasks solved in front of you, with templates you apply the next day.
I do not know what is safe or realistic
“My company has IT, data, and compliance restrictions. I do not know what I am allowed to use or what is safe with sensitive information.”
Clarity on limits. The AI Pre-reader clarifies everything you need to know about privacy and security. During the workshop, you can ask any other questions about privacy and security.
I do not know how to lead others through AI
“I want to be seen as the person with the plan, not the one who is confused, late, or dependent on technical experts.”
Lead with confidence. Explain AI clearly to your team and board, and bring a workshop to your team when you are ready.
I do not know how to prove the value
“I need more than a certificate. I need evidence the learning created real value, something my employer sees as a smart investment.”
A result, not a PDF. Leave with prompts, a deck or an AI Skill you built yourself and can run the next morning.
I do not have time to figure it out alone
“Learning alone is slow and easy to abandon. I need structure, relevant examples, and a peer group that keeps me focused.”
Two hours, one evening. A fixed date, a small group of executives, and theory in the pre-reader so the session is all practice.
The cost of waiting
The AI gap is not closing. It is widening, every quarter
PwC's 2026 AI Performance Study mapped 1,217 senior executives across 25 sectors against one question: who is actually capturing financial returns from AI?
"Marius offers hands-on training on how to make AI really work for you. With practical examples, he shows participants how to get the best results out of an AI system."
Edward Maertens · Managing Director, IBM Client Innovation Center
The program
Two workshops. Two hours each. Fully hands-on
The first two workshops in a growing catalogue. Book the one you need, or both and get 10% off. More topics are coming: vote for them below.
The price goes up on 1 December 2026. Seats are limited to 12 per workshop.
Workshop 1: Get Expert Answers from AI - Prompting for Executives
For you if your AI answers are generic and you spend too long fixing them.
Workshop contents:
- Real business use cases: AI for email writing, strategic decision support with a competitor analysis, intelligent data extraction from documents with web research, and brainstorming product slogans.
- Beyond basic prompting: most executives think they already know how to talk to AI, until they try these 8 techniques from OpenAI, Microsoft and Anthropic:Use of affordancesMarkdownSocratic promptingFew-shot learningPersonaSplit complex tasks into subtasksSeparate instructions from contextOutput as a table
- The right level of AI involvement: for each task, from a simple checking tool to a fully autonomous assistant.
- Takeaway: The Prompt Engineering Cheat Sheet, plus every prompt from the session, ready to reuse.
Benefits
- Write a professional email from rough notes using your own tone of voice
- Run a competitor analysis adapted to your own industry and competitors
- Turn documents into clean tables, enriched with web research
- Decide upfront how much AI goes into each task
- Fix any weak AI answer with the Prompt Engineering Cheat Sheet
- Access to a private WhatsApp community of senior leaders from all AI Leaders workshops, to trade prompts, ask questions, and learn from one another
- 2h live, hands-on workshopWorth CHF 315
- Personalized coaching during the workshopWorth CHF 120
- AI Pre-readerWorth CHF 340
- Recordings for 12 monthsWorth CHF 40
- Certificate of participationIncluded
- Full money-back guaranteeIncluded
Workshop 2: From Excel to Board-Ready Deck with an AI Agent
For you if you lose hours turning spreadsheets into slides with your corporate branding.
Workshop contents:
- A real business case: a hands-on financial analysis of a company’s figures. You detect trends, calculate financial KPIs and build a forecast, then turn the insights into a slide deck for management.
- Numbers you can trust: most executives doubt AI with figures, until they see these 8 techniques and tools at work:Analyze an Excel filePrecise calculations with PythonChartsMarkdown prompt formattingStep-by-step confirmationOutline before designClaude Design SystemsAI Agent Skills
- From Excel to deck in three steps: analyse the data, prepare the outline, then design the presentation in your corporate template.
- Takeaway: your own excel-to-powerpoint AI Skill that turns any similar Excel file into a deck, plus every prompt from the session.
Benefits
- Spot trends, patterns and even errors in an Excel P&L
- Get precise calculations and forecasts using dedicated techniques
- Turn financial insights into a clear management deck outline
- Build the deck in your corporate template with a Claude Design System
- Repeat it next time with one sentence, using your own AI Skill
- Access to a private WhatsApp community of senior leaders from all AI Leaders workshops, to trade prompts, ask questions, and learn from one another
- 2h live, hands-on workshopWorth CHF 315
- Personalized coaching during the workshopWorth CHF 120
- AI Pre-readerWorth CHF 340
- Recordings for 12 monthsWorth CHF 40
- Certificate of participationIncluded
- Full money-back guaranteeIncluded
Interested in both workshops?
Book both of them in one checkout and get 10% off the total.
- Both 2h live, hands-on workshops
- Personalized coaching in both workshops
- AI Pre-reader (worth CHF 340)
- All recordings for 12 months
- Two certificates of participation
Prices per participant · Secure Stripe checkout
Our guarantees
Full money-back guarantee
If you participated in the workshop, did all the exercises and don't like what you've learned, you can request a full refund in the next 24h after the workshop - no questions asked.
Never fall behind
Every workshop is recorded and available for 12 months, so you can rewatch every exercise at your own pace.
Bonus · Included with every workshop
AI Pre-reader: all the theory about AI
AI Pre-reader with all the theory about AI. During the workshop we go straight ahead into practice.
Show what you can now do with AI
After each workshop you receive a certificate of participation that lists the techniques and skills you practised. Add it to your LinkedIn profile or share it with your employer.
Coming next · Beyond February 2027
Vote for the next two workshops and get a place in the waitlist
More 2-hour, hands-on workshops are on the way, each built around one outcome. Join the waitlist and pick up to 3 topics. The two most requested open for booking next.
Pick up to 3 topics
0 of 3 picked
Not on the list? Tell us in the form what you would like to learn, and we will take it into account.
Join the waitlist
Get first access and the early-bird price
When would you attend?
The two most requested workshops open for booking by the end of January for the February workshop and by the end of February for the March workshop. Waitlist members get first access and the early-bird price.
You are on the list
Thank you. Your votes are in.
We will email you when the next two workshops open, before anyone else, with the early-bird price.
Change my answersWhy AI Leaders, not another program
Plenty of AI courses exist. Very few are built for you
Three things set these workshops apart.
A teaching style people remember
Always very practical, explaining complex topics in a simple, accessible way. This is the single most consistent piece of feedback from past participants. If AI still feels like a foreign language, these are the workshops that finally make it click.
Industry-confirmed, practical content
The content has been delivered more than 22 times at the IMD Alumni Clubs in Geneva, Lausanne and Vienna, and to 410+ executives at UEFA Academy Master Programmes, HSLU Lucerne and beyond. Companies such as Nestlé, UEFA and PUIG have asked Marius for AI training.
A package of habits, tools and knowledge you keep
Recordings for 12 months, the AI Pre-reader, ready-to-use templates and a certificate of participation, in a group of maximum 12 so Marius can coach you personally.
Where learning becomes operating leverage
Finish with something to show, not just a certificate.
By the end of each workshop you will have built real AI workflows for your own work. Not simulated exercises, not sandbox demos. The prompts, templates and AI Skills you build are designed to run in your actual business, with your data, for your team.
Expert answers on the first try. A board-ready deck built from your own Excel data. A reusable AI Skill your team can run. Working tools, and the language to explain their value to anyone who asks.
Your instructor
Marius Vetrici, PhD
Marius is an AI lecturer and AI consultant who regularly works with clients on real-world AI implementations: building agents, shipping prototypes, and integrating AI into business workflows. Therefore, every session is anchored in hands-on expertise, not just theory. With 25 years of professional experience as an IT Executive, Marius founded five companies and his projects included Nestlé, UEFA, PUIG, BNP Paribas, Panasonic and many other innovative organizations across Europe and beyond. He holds a PhD in IT Project Management, a Master in Project Management, and a Bachelor in Economy and Informatics.
More than 410 executives have attended Marius's AI workshops and presentations at:
- IMD Alumni Clubs of Lausanne, Geneva and London
- The International IMD Tech Community
- UEFA Academy Master Programmes
- HSLU Luzern
- AI Days Conference by HES-SO
- FONGIT Geneva
- Swiss Board Forum
Workshop logistics
Built around how senior leaders actually learn
When
Workshop 1: Tuesday, 26 January 2027.
Workshop 2: Tuesday, 2 February 2027. Both from 19:00 to 21:00 Swiss time (CET).
Where
100% live and online, anywhere with a screen. Every session is recorded, and the recordings are available for 12 months.
For whom
Business executives, senior managers, board members and team leads. Non-technical leaders who want to lead with AI. No coding, no Python, no APIs.
For whom not
People who want to code. These workshops are for leaders, not builders. If you have used AI to write an email, you can follow everything in them.
What you need
Your laptop and an AI tool. Workshop 1: Claude, ChatGPT, Copilot or Gemini, free or paid. Workshop 2: the paid version of Claude.
Satisfaction guarantee
If you did all the exercises and decide the workshop is not for you, we refund 100% within 24 hours, no questions asked.
For teams
Bring this workshop to your team
Every workshop is also available as a private session for your own leadership team, with exercises built around your work, your data and the AI tools your company uses. In-company sessions are priced separately from public seats.
Or write to hello[at]vetrici.com
Not ready to book?
Take a smaller step first
Schedule a free 15-minute meeting with Marius to see if these workshops are for you, or buy our special Prompt Library for Board Members.
Get it for CHF 197
Special Prompt Library for Board Members
Not yet ready to join a live workshop? Start where the value is most immediate. This is the prompt library Marius uses with executives and boards: strategy preparation, document analysis, briefing notes, competitor research, financial questions. Every prompt is written for the work you already do, so you can run the first one in the next hour.
Book a workshop later and the full CHF 197 comes off your ticket. Nothing is lost by starting here.
Questions executives ask
Honest answers, before you book
Is it too basic or too technical for me?
It is built for non-engineers. No coding, no Python, no APIs, and no jargon. The focus is on how AI changes the way you make business decisions and get work done. If you have used AI to write an email, you can follow this course.
How do I know I will be able to apply this to my company?
Every workshop builds a real workflow and ends with a ready-to-use template: the Prompt Engineering Cheat Sheet and every prompt from Workshop 1, and your own excel-to-powerpoint AI Skill from Workshop 2. You work on your own laptop, with your own AI tool, so you can apply it in your own business, with your data, for your team. This is practical, experiential learning, not a theory lecture.
My company’s IT is restrictive. What can I actually use?
We work with several tools across the course and, depending on your company’s policy, you will be able to use some of them directly while for others you will need approved alternatives.
What makes these workshops different from other AI trainings?
Three things. A teaching style consistently described as clear and practical. Real business workflows solved live, not strategy slides. And content already delivered to 410+ executives at IMD, UEFA and HSLU. You also choose the level of support that fits you, from self-paced to 1:1 coaching.
Which AI tools can I use?
Workshop 1: you can use any of these in the workshop: Claude, ChatGPT, Copilot or Gemini. It works with both free and paid versions.
Workshop 2: you need the paid version of Claude.
Should I attend one workshop or both?
The two workshops cover different topics and you can book either one on its own. Workshop 1 is about talking to AI effectively. Workshop 2 is about turning raw Excel data into a board-ready deck, with reusable AI Skills. If you attend both, you get 10% off.
Why only 12 participants?
So Marius can coach every participant personally during the session, with feedback on your prompting style and on how you work with AI. Once the 12 seats are taken, the workshop is closed.
Which workshops come after these two?
More 2-hour workshops are in preparation, from building your first AI agent to AI for strategy and taming your inbox. Join the waitlist and pick up to 3 topics: the two most requested open next, and waitlist members get first access and the early-bird price.
Can you run a workshop for my team?
Yes. Every workshop is also available as a private session for your own team, with exercises built around your work. In-company sessions are priced separately; email hello[at]vetrici.com.
What do I need for the workshop?
A laptop with Zoom and the AI tool you plan to use, already logged in. You do the exercises live during the session, so a phone is not enough.
Do I need to read the pre-reader?
We recommend it. The AI Pre-reader covers all the theory about AI, so during the workshop we go straight into practice.
Do I get a certificate?
Yes. Every participant receives a certificate of participation that lists everything learned in the workshop.
How does the pricing work?
The price per workshop rises in three steps: CHF 315 until 30 November 2026, CHF 355 until 31 December 2026, and CHF 395 after that. The 10% discount for booking both workshops applies at every step.
What if the workshop is not for me?
If you participated in the workshop, did all the exercises and don't like what you've learned, you can request a full refund within 24h after the workshop, no questions asked. Questions beforehand? Email hello[at]vetrici.com.
Ready to lead with AI?
The first workshop starts on 26 January 2027. Only 12 seats per workshop, and the early-bird price ends on 30 November.
410+ executives have already trained with Marius. Delivered more than 22 times at the IMD Alumni Clubs in Geneva, Lausanne and Vienna.