Class starts: 2 September 2026, at 19:00 Swiss Time
AI Leaders:
Lead with AI, not just read about it.
A 13-week live, online program for senior executives who want to lead with AI, not just read about it. Led by Marius Vetrici, PhD, you will learn how to build real AI agents, develop your personal prompt library, and leave with a 90-day AI roadmap for your organisation.
- Live, online (not pre-recorded)
- Evenings only
- No coding required
- Built for executives
- Recordings Available Next Day
Kerry Choun · Management Trainer, Author of “The Storyboard Approach”, Startup Coach, Visiting Lecturer at IMD, ESMT
340+ Swiss executives have already taken part in AI programmes led by Marius Vetrici.
YOUR INSTRUCTOR
Marius Vetrici, PhD
CLASS DETAILS
AI Leaders · Autumn 2026
DATES
Wednesdays · 2 September → 25 November 2026
TIME
19:00 – 20:00 Swiss Time
FORMAT
Live, Online via Zoom · Recordings Available Next Day
LANGUAGE
English
DESIGNED FOR
Senior Executives, Board Members & Team Leads
YOU RECEIVE
12 Highly-Acclaimed AI Sessions for Executives · Week 13 for Certification Test · 7+ Working AI agents · Prompt Library · Cheat Sheets · Private WhatsApp Community · Certificate
- 14-Day Refund
- Secure Stripe Checkout
For Leaders Who Want to
Lead with AI
Not Just Talk About It.
We had the chance to host a workshop led by Marius at AI Days 2026, and it was an excellent experience. He has a rare talent for making AI concepts feel immediately accessible. Highly recommended if you seek to improve AI literacy in your organization.
Bertil Chapuis
Professor at HEIG-VD
"I have attended the IMD AI workshop earlier this week and really loved the format of the session. Marius did great with a summary and facilitation. Highly recommended."
Natalya Kirilyuk
Global Marketing Director, Nestlé Health Science
Executives from Top Global Brands
Have Already Joined Our AI Courses
AI Leaders Online Course for Business Executives who want to
achieve more with AI
You will join a community of like-minded executives who learn together and share their challenges, experiments, and lessons learned in applying AI at work.
During the course you will:
-
Learn how AI really works, so you can confidently lead AI conversations and decisions in your organisation
-
Master professional prompt engineering used inside the world's leading AI labs and enterprises
-
Build real AI agents together, live, on actual business use cases from your industry
-
Turn raw data and strategy notes into board-ready presentations in minutes, not days
-
Apply AI to real business strategy, market research, competitor analysis, and decision memos
-
Assess your organisation's AI maturity and walk away with a board-ready plan of action
-
Join a community of senior leaders to ask questions, share wins, and learn from one another
The AI gap isn't closing. It's widening every quarter.
PwC’s 2026 AI Performance Study mapped 1,217 senior executives across 25 sectors against a single question: who is actually capturing financial returns from AI?
Other 80%
share what’s left, stuck in pilot mode
Companies with integrated AI grow 4× faster.
Grant Thornton surveyed 950 senior leaders across ten industries. The pattern is now structural: organisations with fully integrated AI grow revenue at 58%, roughly four times the 15% of laggards. Yet 78% of executives admit they could not pass an independent AI governance audit in the next 90 days. Grant Thornton calls this the “AI proof gap”: scaling AI faster than the ability to explain, measure or defend it.
4x
faster revenue growth for organisations with fully integrated AI
78%
of executives can’t pass an independent AI governance audit in 90 days
Source: Grant Thornton 2026 AI Impact Survey (April 2026, n=950 senior leaders across 10 industries).
"Marius offers a hands-on training on how one can make AI really work for you. With Practical examples Marius shows participants how to get the best results out of an AI system."
Edward Maertens
Managing Director at IBM, Client Innovation Center
About Class Facilitator
Marius Vetrici, PhD
Marius is an AI lecturer and AI consultant who regularly works with clients on real-world AI implementations: building agents, shipping prototypes, and integrating AI into business workflows. Therefore, every session is anchored in hands-on expertise, not just theory.
With 25 years of professional experience as an IT Executive, Marius founded five companies and his projects included Nestlé, UEFA, PUIG, BNP Paribas, Panasonic and many other innovative organisations across Europe and beyond. He holds a PhD in IT Project Management, a Master in Project Management, and a Bachelor in Economy and Informatics.
More than 340 executives attended Marius’s AI workshops and AI presentations at:
- IMD Alumni Clubs of Lausanne, Geneva and London
- The International IMD Tech Community
- UEFA Academy Master Programmes
- HSLU Luzern
- AI Days Conference by HES-SO
- FONGIT Geneva
- Swiss Board Forum
Course Logistics
When
Wed 2 Sep → Wed 25 Nov 2026
19:00 – 20:00 Swiss time. 12 weekly classes + Week 13 certification test. Every session recorded, yours to keep. Group coaching: Thursdays from 19:00 – 20:00 Swiss time, starting September 3, 2026.
Where
Anywhere with a screen. Plus access to our private WhatsApp community of senior leaders.
For whom?
Business executives, senior managers, board members and team leads (non-technical leaders)
Who want to lead with AI.
For whom not?
This course is for leaders, not builders.
Satisfaction Guarantee
If you decide the course isn’t for you within the first 2 weeks, we refund 100%, no questions asked. Early Bird closes 31 July.
Every session is recorded
The recordings are yours to keep, so you can catch up on your own schedule if you miss a live class.
Class Details
What you will learn:
The program is built around how senior leaders actually learn: short, focused teaching sessions delivered live, plus take-away templates, cheat sheets and working AI agents you can put to use straight away. From Wednesday, 2 September 2026 through the certification test on Wednesday, 25 November 2026, you spend one live hour each week learning directly from Marius.
The live sessions are teaching-led, not workshops. For leaders who want interaction, feedback, and help applying the material to their own business, two optional upgrades unlock it: weekly group coaching (every Thursday, 7 PM-8 PM, Swiss Time), with Marius and a small circle of peers, and monthly 1:1 sessions for personalised feedback on your own AI initiatives.
You’ll move from understanding how AI thinks, to writing prompts that perform reliably, to building working AI agents on real business workflows. Then you’ll turn those skills outward: AI-assisted board presentations, strategic research and decision memos, and, by week twelve, a complete AI maturity assessment of your organisation with a prioritised plan of action.
Everything is recorded, published the same evening, and yours to keep. Each module ships with a reusable prompt library and ready-to-use templates. By the time the cohort ends, you have a working personal toolkit, not just notes.
13
weekly evenings with Marius
7+
ready-to-use AI agents and Skills
∞
recordings & community access
What you get:
Designed for executives. Not engineers.
-
1 hour a week. Evenings only. Wednesdays at 19:00 Swiss time, fully recorded if you can't make it live. No days off, no travel, no calendar wreckage. The whole programme fits inside the week you're already running.
-
Build real AI agents, not slides about them. You leave with 7+ working AI agents plus reusable Skills you can plug into your business: expense reports, competitive intelligence, regulatory monitoring, LinkedIn publishing, case studies, document filing, and more. Working software, not theory.
-
Zero coding required. No Python. No APIs. No LLM internals. The whole programme is taught through tools you already use. If you can write an email, you can do this.
-
Taught by a practitioner, not an academic. Marius runs live AI implementations for clients every week, and currently teaches at IMD, UEFA, HSLU, HES-SO, and Swiss Board Forum. Sessions reflect what's actually shipping in 2026, anchored in hands-on expertise, not a textbook from two years ago.
-
A credential worth listing. Finish with the AI Leaders certificate, ready to add to your LinkedIn, your CV, and your next performance review. Plus a 90-day AI maturity roadmap for your team, something you can walk into a board meeting with.
-
Private community of senior peers for life. A closed WhatsApp group with executives from international companies. Trade prompts, swap working agents, ask questions, build relationships.
The Program
Module 01 · Weeks 1–4
Build Your AI Competencies
Four weeks that take you from simple AI usage to using it confidently and sophisticatedly in everyday work. We start with a live demo of two real agents in week 1, then decompose them so you understand exactly what is happening.
Your First AI Agents: Live Demo and Build
MODULE 01 · WEEk 1
Before any theory, we start with a live build where you will see two concrete examples: an Expense Report Generator that reads receipts and produces a filled Excel file automatically according to your template, and a Competitive Intelligence Agent that tracks your competitors online and delivers a weekly digest to your inbox. In the following weeks, we will decompose this first session into its building blocks, so you truly understand what is happening and can build similar agents yourself.
What you will learn
- What an AI agent is and what makes it different from a simple AI chat
- The three types of AI agents: Prompt-based, Task-based, and Autonomous
- How each type works under the hood and when to use which
- What is possible today, without writing a single line of code
Your take-aways
- A clear understanding of the AI agent types and their capabilities
- Ready-to-use template for the Expense Report Generator agent
- Ready-to-use template for the Competitive Intelligence Monitoring Agent
How AI Works - and How to Use It Privately and Securely
MODULE 01 · Week 2
The mental model every leader needs before going further. How large language models actually work, explained in plain language without technical jargon. Context windows explained, including what should and should not go into them. Why AI is inherently random and what that means in practice. We also address one of the biggest questions executives ask: what are the options for private, confidential, and locally-run AI that never sends your data outside your computer.
What you will learn
- How AI actually generates its responses, in plain language
- What a context window is, why it matters, and what data should never go into it
- Why AI behaves differently each time, and how to work with that
- Private, confidential, and locally-run AI: the options every executive should know about
Your take-aways
- A one-page visual of how large language models work
- A comparison of private and confidential AI options for your organization
The ABC of Talking to AI - Prompt Engineering Foundations
MODULE 01 · WEEK 3
Sometimes people get mediocre results from AI because they talk to it the way they would type a Google search. This session changes that. You will see how small changes in the way you phrase a request produce dramatically better outputs, and walk away with a practical toolkit of techniques you can apply the very next day. All demonstrated with real business scenarios: drafting professional emails, summarizing reports, and extracting structured data from messy documents.
What you will learn
- Why some AI prompts fail and how to fix them immediately
- The essential techniques from Microsoft, Anthropic, OpenAI and Google for effective prompting
- How to write prompts that produce precise, usable outputs
- How to get consistent results across different tasks and contexts
Your take-aways
- The 1-page AI Cheat Sheet covering all core prompt techniques
- A ready-to-use prompt template collection for the most common business scenarios
Advanced Prompting. Delegating Work to AI
MODULE 01 · WEEK 4
This session teaches you how to treat AI as a team of specialists: a Junior colleague for quick drafts, a Senior adviser for strategic thinking, a Researcher for deep analysis. You will learn markdown-based prompting techniques that give AI precise, structured instructions, the same approach used to program AI agents. We close with the DALIA model, a framework for self-disclosure when using AI in your work, and how your prompting adapts depending on how much of the final output AI is responsible for.
What you will learn
- How to delegate complex, multi-step work to various AI colleagues (junior, senior, researcher)
- Markdown prompting techniques that give AI precise instructions and prepare you for building agents
- Powerful AI capabilities: Researcher, Critique, Model Council, and Computer use
- The DALIA model: how to disclose AI involvement in your work and adapt your approach accordingly
Your take-aways
- A markdown cheat sheet for writing precise, structured AI instructions
- The DALIA self-disclosure framework for your team
Module 02 · Weeks 5–8
Accelerate Your Work with AI
Once you are fluent, you apply that fluency to where it pays the highest dividend on an executive’s calendar: strategy, email, financial analysis, and building rapid prototypes without waiting for IT.
AI for Strategic Work — Analysis, Research, and Decision Support
MODULE 02· Week 5
Strategy work is where AI delivers some of its most impressive results. You will see a full strategy project run with AI from start to finish: company research, market needs analysis, evaluating strategic options, and producing a final decision memo. The focus is on using AI to interrogate information and structure your thinking, not just summarize documents. Demonstrated with real examples using Deep Research mode and document analysis.
What you will learn
- How to run a complete strategy research project with AI in a fraction of the usual time
- How to use AI to challenge assumptions and stress-test strategic options
- How to extract insight from documents rather than just summaries
- How Deep Research mode works and when to use it for high-stakes decisions
Your take-aways
- A ready-to-use prompt sequence for running a strategy research project with AI
- A prompt template for competitive intelligence analysis
AI for Email, Communication, and Daily Work
MODULE 02 · Week 6
Email is where most business leaders lose hours every week. You will see how AI can sort, filter, and prioritize your inbox, resurface important messages you missed, point out messages from your superiors or clients, extract action items, and draft replies – all without you having to touch every message individually. We will map the most common email pain points leaders face and show a practical AI solution for each one.
What you will learn
- How AI can take over the repetitive, low-value parts of email management
- How to set up an AI email assistant that works with your existing inbox
- How to extract action items and priorities from long email threads automatically
- What to share with your IT team to get started quickly
Your take-aways
- A ready-to-use prompt template for AI-assisted email management
- A one-page setup guide to share with your IT team
AI for Financial Analysis, Reporting, and Presentations
MODULE 02 · Week 7
Financial reporting and presentations consume a disproportionate amount of leadership time. You will see how AI can handle the heavy lifting of data preparation and reporting, so you can spend more time on actual analysis and decisions. We then walk through the full workflow from raw Excel data to a polished executive presentation.
What you will learn
- How to use AI for financial analysis and forecasting without any coding knowledge
- How to turn a spreadsheet into a structured narrative and executive presentation with AI
- How to automate the most time-consuming parts of your reporting cycle
- Showcase: How you can chat with your KPI dashboard and get timely and precise answers
Your take-aways
- A prompt template for AI-assisted financial analysis and forecasting
- A step-by-step workflow guide from Excel data to board-ready presentation
Build a Proof of Concept Without Involving IT
MODULE 02 · Week 8
One of the biggest bottlenecks in AI adoption is waiting for IT. You will see how to translate a business problem into a working prototype in days, not months, using AI-powered no-code builders. We walk through a live demo of a simple internal tool being built end to end, and cover what to prepare before handing off to IT for a proper implementation.
What you will learn
- How to turn a business problem into a simple, testable prototype without technical skills
- How to design internal tools and lightweight workflows using AI builders
- How to iterate and improve a solution without relying on a development team
- What to prepare to make the handoff to IT smooth and fast
Your take-aways
- A step-by-step guide for scoping and building an AI proof of concept
- A handoff checklist to prepare your prototype for IT implementation
Module 03 · Weeks 9–12
Lead AI Adoption in Your Organization
From personal productivity to organizational transformation. Reusable AI skills your team can run consistently, autonomous agents that take entire workflows off your team’s plate, and a maturity assessment to decide where to invest next.
Creating Reusable AI Skills for Your Team
MODULE 03· Week 9
Getting value from AI individually is one thing. Getting your whole team to use it consistently is another. An AI Skill is like a Standard Operating Procedure for AI: a structured set of instructions that anyone on your team can run to get a consistent, high-quality output every time. You will see two concrete examples built live: an AI Skill for creating a sales proposal based on your pricing and notes from a client meeting, and one for turning Excel files into branded PowerPoint presentations.
What you will learn
- What an AI Skill is and how it works as an SOP for AI
- Why AI Skills produce consistent outputs regardless of who runs them
- How to identify which tasks in your work are worth turning into an AI Skill
- How collaboration with AI through specialized Skills will shape future roles
Your take-aways
- Two ready-to-use AI Skills: a sales proposal generator and an Excel to PowerPoint converter
- A checklist for what makes a good AI Skill.
AI Agents for Compliance and Document Management
MODULE 03 · Week 10
Compliance work is time-consuming, high-stakes, and largely repetitive, which makes it a perfect fit for AI agents. You will see three agents in action: a Regulatory Compliance Monitoring Agent that scans selected sources for regulatory changes and delivers a structured weekly digest to the right team, a Compliance Concierge Bot that answers compliance questions in plain language based on your own documents, and a Document Filing Agent that monitors an inbox for incoming attachments and routes each one to the correct SharePoint folder automatically.
What you will learn
- How an autonomous monitoring agent keeps your team ahead of regulatory changes
- How a prompt-based Compliance Concierge Bot works and how to build one on your existing documents
- How to eliminate manual document filing with an email-to-SharePoint agent
- How to choose the right agent type for each compliance and operations challenge
Your take-aways
- Ready-to-use template for the Regulatory Compliance Monitoring Agent
- Ready-to-use template for the Compliance Concierge Bot
- Ready-to-use template for the Document Filing Agent
AI Agents for Marketing and External Communications
MODULE 03 · Week 11
Your organization’s external voice requires a constant stream of content: thought leadership posts, client success stories, industry commentary. Two agents that take most of that work off the table: a LinkedIn Publishing Agent that monitors industry news and auto-drafts posts for one-click review and publishing, and a Case Studies Generator that takes your notes, client quotes, and project results and produces a structured, ready-to-publish case study.
What you will learn
- How a LinkedIn Publishing Agent keeps you visible without the manual effort
- How to automate case study creation from raw client notes and project outcomes
- How to maintain a consistent external communications presence with minimal time investment
- How to identify which marketing tasks in your organization are worth automating with AI
Your take-aways
- Ready-to-use template for the Compliance Concierge Bot
- Ready-to-use template for the Case Studies Generator
- Ready-to-use template for the Document Filing Agent
AI Maturity Assessment and Your 90-Day Roadmap
MODULE 03 · Week 12
The final session zooms out from individual tools and agents to the bigger picture: where does your organization stand on AI today, and what does the path forward look like? We present the Metrix AI Maturity Model across five dimensions: People AI Fluency, Use-Case Portfolio, AI Culture and Enablement, Data and Process Intelligence, and Governance and Trust. For each dimension, we show what moving up a level actually requires in practice. We close with a framework for prioritizing your next AI initiatives, measuring their impact, and building the internal case for continued investment.
What you will learn
- How to assess your organization's AI maturity across five key dimensions
- What it takes to move from isolated AI use to strategic, organization-wide adoption
- How to prioritize AI initiatives and measure their return on investment
- How to develop your organization in a balanced way and drive sustainable AI adoption
Your take-aways
- The Metrix AI Maturity Model reference card for your organization
- The AI Opportunity Discovery Form to map your next wave of AI initiatives
WEEK 13 · CERTIFICATION
Final Test for Certification
One last week to complete the certification test and receive your AI Leaders certificate, ready to add to your LinkedIn, your CV, and your performance review.
What Our Participants Are Saying
Pragmatic and interactive Marius greatly covered a need for every executive. Embrace AI or be obsolete soon!
Marius is a very good and knowledgeable presenter!
Practice through examples giving the opportunity to learn by doing.
Pragmatic knowledge transfer with immediate practice and learning.
The content of the session was very interesting and the presenter was able to answer any questions very precisely.
Good practical examples – tried by all of us in the workshop.
Marius is amazing! Kudos for being so patient with us all
Delivers well, at the right level to understand the fundamentals.
Great intro and very practically oriented. Well structured!
Focused, well structured, easy to follow.
I learned many new things about AI.
Examples were very hands-on.
Choose Your Path
Three ways in. One transformation. Every tier includes the full twelve-week curriculum, all recordings, the prompt library, supplementary materials, and the WhatsApp community of senior leaders.
OPTION A • COURSE
CHF 1,497
Foundation
CHF 1,197
EARLY BIRD • SAVE CHF 300
- 12 weekly live sessions + Week 13 certification test
- Full recordings library, yours to keep
- Ready-to-use AI Agent templates (7+ working agents)
- Cheat sheets & frameworks (Prompt Cheat Sheet, DALIA, Metrix Maturity Model)
- Checklists & reusable workflows for every module
- Private WhatsApp community access
- Completion certificate
MOST CHOSEN
OPTION B • COURSE + Group Coaching
Practitioner
CHF 1,997
CHF 1,597
EARLY BIRD • SAVE CHF 400
- Everything in Foundation, plus...
- Weekly 1h group coaching with Marius
- Get tailored answers to your most important questions during the group sessions by submitting them in advance.
- Bring your real work during group coaching; leave with answers and next steps
- Get unstuck the same week, not three modules later
- Direct guidance on your AI Maturity Plan
OPTION C • + Group Coaching + 1:1 Coaching
Strategic
CHF 3,497
CHF 2,797
EARLY BIRD • SAVE CHF 700
- Everything in Practitioner, plus...
- 3 × private coaching sessions with Marius - just you and him (one per month)
- Run major AI decisions past Marius before you make them
- AI strategy built around your specific business
- Priority review of your AI Maturity Plan
Elena Botvina
Driving Intergovernmental Cooperation @ United Nations
Frequently Asked Questions
Ready to lead with AI?
The next class starts
2 September 2026.
Early Bird pricing closes 31 July. 340+ Swiss executives have already trained with Marius.